scope
Meta AdsSales FunnelE-commerce
funnelrebuilt
ROASincreased
Stitched Poetry is a premium women's clothing brand. The offer was strong, but the path from ad to purchase was leaking — the funnel simply wasn't built out.
The challenge
The brand was running spend without the funnel structure to convert it efficiently. Ad budget was working harder than it needed to because the journey from click to checkout was incomplete.
What we did
- Developed the sales funnel that was previously lacking — end to end.
- Aligned creative, landing experience, and offer so spend converted.
- Optimized toward return on ad spend rather than surface metrics.
Results
A properly built funnel and an increased ROAS — the same spend working harder toward revenue.
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