Bimnirman

Bimnirman provides construction estimation and BIM takeoff services to contractors. The goal was a steady flow of qualified leads across three international markets.

The challenge

High-intent estimation searches happen in bursts, and the best-fit accounts don't always come inbound. We needed to both capture existing demand and manufacture new conversations across the UK, USA, and Canada.

What we did

• Ran Google Ads to capture high-intent estimation and takeoff searches.
• Paired that with cold email outbound to targeted contractors.
• Focused both channels on the same segment for compounding coverage.

Results

Qualified leads generated across all three markets — UK, USA, and Canada — through the combined cold-email and Google Ads engine.