scope
Meta AdsSales FunnelLead Gen
funnel0 → 1
non-organic leads4 / day
markets
UKGhanaNigeriaAfrica
Fa-Bra runs a UK-to-West-Africa shopping and logistics corridor. When we started, there was no acquisition system at all — the growth engine had to be built from nothing.
The challenge
There was no funnel in place. Every enquiry was organic and unpredictable, which made growth impossible to plan around. The brand needed a repeatable way to generate demand across the UK → West Africa corridor.
What we did
- Built the entire sales funnel from 0 → 1 — offer, creative, landing flow, and lead capture.
- Ran Meta ads into that funnel to drive consistent, trackable enquiries.
- Tuned creative and targeting to the corridor's real buyers.
Results
- A working acquisition system where there was none before.
- 4 non-organic leads per day, on a predictable, repeatable basis.
next step